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In todays competitive business environment, it is essential to always try new and innovative techniques to strengthen your business over the long haul.  A great way to do this is by using unique and innovative promotion gift ideas that you can pass out to your customers.  This practice has been going on for a long time, but only recently companies are combining greater innovation with their promotional gifts to boost sales or to introduce a new product.

Business has reached such a competitive point that it is harder and harder for the consumer to tell most products apart.  This is definitely a concern to the older, more well-established companies losing sales to new, fresher products that people are tempted to try.  A way of bringing back these old customers is by creating interesting and innovating marketing strategies, including using cool promotional items. 

Take for example what Burger King has done to take their promotions to the next level.  Currently at Burger King, in response to the mega film Transformers, they are implementing a very exciting, interactive online promotion for their customers.  When you order a large drink or combo meal, you get a promotional sticker that you can later redeem on an interactive Transformers/ B.K. site.   Its promotions like these that excite the consumer base and are an excellent way of promoting the brand of your business.

But if youre looking for the most innovative gift promotions in history you need look no further than the Entertainment Industry, especially the Movie Industry.  Ever since the 1940s, Hollywood has been giving away promotional gifts like they were giving away candy.  And this is not always cheap.  During the course of a year, it is estimated that over 50 million dollars are devoted to promotional gifts and products.  A staggering 50 million dollars spent every year.  Amazing. 

Many top gift bags today can value upwards to $20,000 dollars including high end jewelry, expensive technology, and top of the line cosmetics.  During an expensive promotion, a movie studio can give away up to 50 bags all valued at $20,000 plus.  Staggering.  One of the most innovative promotions to date was for the movie premier of Gone in 60 Seconds, starring Nicolas Cage. The promotional company organized different cars to be brought in for high end celebrities and clients spending over 5 million dollars overall. 

Promotional gift innovation is no small thing and can be an expensive and costly endeavor.  But if you are smart you will be successful.  If you implement the right promotional strategies, then the publicity and goodwill you bring in will do miracles for your company in the long run.  They say that nothing is free, but buying goodwill and respect from your consumers will be some of the best money your company has ever spent.

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